Martin Sinner, founder of idealo and Business Angel, acquired a stake in persomatch GmbH in October 2021. The Bielefeld startup automatically positions job advertisements on Google using an algorithm it has developed. The special thing about it: The ad appears at the top of Google via Google Ads, Google for Jobs and Google SEO. Since it was founded in 2017, the company has recorded a steep growth curve and even grew during the Corona crisis – contrary to the industry trend.
persomatch founder and managing director Tristan Niewöhner explains: “We are very happy to have Martin on board as an investor. With his extensive experience and expertise, he is a great asset to us. Both in our team and on the investor side, we strive to bring great people together. ”Martin Sinner founded idealo in 2000 and in 2006 sold the majority to Axel Springer AG. He is a very experienced business angel with an extremely strong network.
At the same time as Martin Sinner’s participation, HRpepper GmbH & Co. KGaA from Berlin, which already invested in persomatch in 2018, increased its share of the investment in persomatch.
persomatch will continue on its ambitious growth path. The company is already represented in Germany, Austria and Switzerland, has numerous well-known direct customers and works with many partner agencies.
The shortage of skilled workers, which has been quoted for years, has become even more tangible for many employers as the corona crisis subsided. For many companies, customers are no longer the bottleneck for further growth, but the lack of skilled workers. Due to demographic change, this is not just a temporary problem, but will continue to get worse in the years to come. With its technology, persomatch can make a valuable contribution to making job advertisements from companies looking for personnel on Google easy to find and present through professional search engine marketing.